Creating the Season Pass campaign for Dichotomy Coffee & Spirits was so much fun! Working with the colors and brand image that Dichotomy has already established, I developed a new way to encourage customers to explore the craftmanship that sets apart the baristas and bartenders of this craft cocktail & coffee bar. To ensure ulimate success of this campaign, I provided managers with internal marketing materials to educate staff on selling & redeeming the Season Passes, created graphics for in-store signage, and supplied all necessary graphics for social media promotion.